Say this, not that. Read that, not this. Do this, not that. You too can become a great leader if you simply follow the exhortations of leadership lists that can be found all over the Internet. 

Which phrases should good leaders never say? Dozens of articles purport to document the five, eight, 12, or 17 no-nos. Conversely, great leaders may exhibit their very greatness by injecting key incantations in their communications with staff. The Internet is rife with lists of books every effective leader should read, the most productive leadership habits, the top leaders to follow on social media, and probably even the ten best foods, seven best hats, and 12 best catchphrases.