www.securitymagazine.com/articles/100700-axis-communications-unveils-new-experience-center-in-texas
Axis Communications ribbon cutting

Image via Axis Communications

Axis Communications unveils new experience center in Texas

May 17, 2024

In early May, Axis Communications celebrated the grand opening of its latest Axis Experience Center (AEC) in Frisco, Texas. The new Dallas-area facility replaces the original Irving AEC location with a larger, state-of-the-art facility built to serve customers as the Axis product portfolio expands and its partner ecosystem grows. The space also offers additional meeting space, with plans to expand staffing in the future.

With another Texas AEC located in Houston, the new location will serve various industries across North Texas such as defense, financial services, healthcare and information technology offering localized on-the-ground support and opportunities to demo Axis technologies across video, audio, access control, and analytics, as well as solutions offered by Axis technology integration partners.

As an integral part of the Dallas-Fort Worth (DFW) Metroplex – and as the third most populous city in Texas – Dallas is a center for technological innovation and hosts the corporate headquarters of approximately 6,000 companies, resulting in the DFW metropolitan economy being the fourth-largest in the U.S.  

The new 15,000-square-foot AEC is double the size of the former Irving facility, and boasts unique features such as:

  • A Solutions Theater where visitors can see different Axis technologies working together under one software solution (AXIS Camera Station), as well as an Interactive Solutions area where visitors can engage in hands-on learning around how Axis products actually work together.
  • An Image Usability Lab, which includes custom displays to demonstrate how Axis solutions perform under challenging scenarios.
  • A dedicated Demo Room with a large-screen video wall to review footage captured by Axis devices.
  • Analytics Alley, showcasing many of the different analytics Axis offers to enhance security systems.
  • The Partner Pavilion, highlighting third-party vendor technologies that work well with Axis products and provide solutions for difficult applications.